Sign in

The Mission

Creating connections across the food supply chain

We are a B-Corporation, certified woman-owned business with a mission to support diverse, social, and ethical products to thrive in retail aisles. Localize was founded in 2011 to answer one question: "Where does our food come from?" Since then, we've evolved to become a connector between food businesses, retailers, and consumers who care.


Our growth story 


We started with local.

We started with local, and we are proud of the retailers we work with across Canada to highlight amazing food producers. We've expanded our expertise to curate transparent and socially relevant product attributes, we are uniquely positioned to tell the whole story behind the products on store shelves. 


 We're simplifying transparency.

Our unique data set labeling services help retailers and food businesses take a consumer-centric approach to sourcing, labeling and localization of specialized food products. The result is greater trust and connection built into the food supply chain. 


We're growing local economies.

We work directly with food businesses to tell the story behind their products and companies. Our software was built to easily manage and analyze local and specialty product listings and labels. Now we make it easier to source and label based on the factors that matter. 


We're a business force for good.

Born with the purpose of providing reliable and transparent information to consumers, Localize strives to operate in a way that benefits all of the partners we work with. We're a Certified B Corporation and are dedicated to improving the communities in which we live and operate.  Read more about B Corp.

Meet our founder


Meghan Dear, Founder and CEO of Localize

Learn with us.


Localize in the news: Using technology in grocery aisles.

Metro franchisee uses technology to connect shoppers with food producers

 Read more news and features.

Screen Shot 2017-04-25 at 1.24.46 PM.png

Meet Kimberly and Jasmine from Big Mountain Foods.

Big Mountain foods is changing the meat alternative game. They use whole ingredients and minimally processing, making their products truly plant based. 

Meet more Localize vendors.


Decoding demand for local food food.

Join as as we explore the underlying drivers behind preferences for local food, including: health; economy; environment; freshness; and quality.


Read more research from Localize.

Meet our team


Meghan Dear

Meghan is a passionate agriculturalist, and has worked in her field as a farmer, researcher, biologist, and international agricultural developer. She has a passion for food issues and founded Localize in 2011 so she could finally shop in peace with the right information at hand. Meghan’s job is to ensure that Localize’s vision to build a service that shares better food information at the shelf’s edge is realized.


Bob Evans
Director of Product

Bob started his career as a software developer and soon found a real passion in looking at applications and web properties from a user’s perspective. As our Senior Product Manager, Bob leads the continuous improvements to our Localize application while building out our future roadmap.


Sarah Grant
Director of Partnerships

Sarah brings extensive training and experience in food systems and agriculture, both here in Canada and sub-Saharan Africa. Drawing on her background in engineering, she has unabated focus on execution as she leads our Toronto office and drives success in Eastern Canada.


Eric Fredin
Senior Software Architect

Eric has a Diploma in Computer System Technology from NAIT, and more than 9 years experience in software development. He is a Microsoft Certified Technology Specialist who brings technical expertise to the team, shaping our platform functionality and user experience.


Nathan Beck
Product Manager

Nathan has more than 5-years of experience in the local food sector, from his uncle’s grocery store in Medicine Hat to supply-chain coordinator at Live Local’s Good Food Box. He is the guru of data at Localize, responsible for all things IT-related, including collection and systems development.


Heather Watson
Marketing Manager

Heather’s passion for great food and experience in marketing and communications help her spread the word about Localize and share the stories behind the food we eat. She is a planner extraordinaire, bringing energy, creativity, and attention to detail to every project she works on.


Jacob Ward
Data Partnerships Manager

Jacob attended the University of Denver where he earned a Masters degree in business administration and environmental policy. Environmental issues and a desire to create positive change have played a defining role in Jacob’s experiences in finance, politics, government, and non-profit work.


Laura Ward
Producer Relations Manager

Laura has a degree in Biology from the University of Alberta and completed her Permaculture Design Certification in 2014. Aside from tending to tomatoes in the garden and stretching her soul in Yoga, Laura's passion is people. Bringing knowledge from working on organic farms in Guatemala & Oregon, Laura connects with food producers to share their authentic story.


Katarina Kaempfe
Graphic Design & Communications

After graduating from Conestoga College studying Graphic Design and Communications, Katarina worked as a Packaging Development Specialist for two years before relocating to Edmonton from Ontario. She brings her experience in the visual world of grocery stores to make Localize look as good as possible.



Naomi Brierley
Brand Coordinator

Naomi Brierley is a graduate of the Digital Media Production program at the Edmonton Digital Arts College and is currently pursuing her Bachelor of Design at the University of Alberta. She has a fierce passion for sustainability issues and the role that design plays in creating positive social change.



Taylor Rice
Green Data Support Researcher and Operations Coordinator

Taylor is currently studying accounting and leadership at the University of Alberta. She believes strongly in consumer empowerment, and works to support the rest of the team as they strive toward the company's vision. 

Interested in joining our team? See our careers page