Growth Tips: Instagram for CPG Food Brands With over 500 million monthly active users, Instagram is an opportune platform to market your business and food product(s). • Reach new markets. Post consistently to gain enough influence (grow your following) that other awesome brands and people will want to partner with you to feature your products. • Brand awareness and loyalty. Connect…
How to Start a Food Processing Business in Canada Starting a new business can be overwhelming, especially so in an industry that is as highly regulated as the food industry. Here at Localize, we love supporting awesome new food brands. To lessen the intimidation of getting started, here we outline the basic steps any entrepreneurial-minded…
Spotlight on: Muskoka Roastery BREWING UP QUALITY WITH A COMMITMENT TO SUSTAINABILITY Photo Credit: Muskoka Roastery Coffee Co. The Muskoka Roastery Instagram feed is everything there is to love about Canadian winters – cozy sweaters, a hot beverage after a day of playing in the snow, and celebrating heritage and the natural environment. But its not…
Growing Opportunities for Alberta Food Producers and Manufacturers It may be a bust in some sectors of the Alberta economy compared to other years – but things are booming for food entrepreneurs and foodies! Amidst some trepidation over the future of Alberta, economists have also indicated that this could also be an incredibly exciting…
‘Creating’ social mission for food businesses. We’ve written a lot about our B Corp certification, and we are happy to see that companies in all sectors of the economy are beginning to care more about having purpose behind their business, rather than simply maximizing profits for owners and shareholders. In fact, one of the…
Vendor Spotlight: Back Forty Artisan Cheese Just an hour’s drive west of Ottawa, Ontario, Back Forty Artisan Cheese is located on a picturesque farm in the hamlet of Mississippi Station. From this tiny hamlet, Jeff and Jenna Fenwick deliver their delicious cheese to Ontario shoppers. Local to: Ottawa Back Forty itself was founded in 2000,…
Most Promising Startup – 2016! Recently, Localize CEO, Meghan Dear was in Vancouver celebrating the prestigious honour of being named Most Promising Startup of the Year at the National Angel Capital Organization’s 2016 Entrepreneur Showcase. Read the News Release here. Debbie Pinard, CEO/Founder, InitLive; Meghan Dear, CEO/Founder, Localize; and Erin O’Neill, Chief Advocate, nourished babe Localize is…
Freefield Organics: Farming in the Canadian Prairies 10 years ago Erna and her husband Franz moved to Canada from Austria in 2005 to farm. “Growing up farming in Austria had become more of a hobby for our family, than a means of living. Though I absolutely loved it and being outdoors. I knew it…