About

The Mission

We make the Canadian food system more visible and more valuable by driving meaningful consumer actions and measurable economic benefits in retail grocery stores

Localize empowers grocers and manufacturers with accurate, standards-aligned identity shelf labeling that reflects where food is produced, who owns it, and how it connects to Canada. Our software and product verification systems are built to scale — enabling trusted compliance and transparent labeling across tens of thousands of product SKUs in any retail environment.

We are on a mission to support local products to thrive in retail aisles. Localize was founded in 2011 to answer one question: “Where does our food come from?” Since then, we’ve evolved to become a connector between thousands of food businesses, retailers, and consumers who care.

Today, we have over 2500 CPG companies who have Localized their businesses to gain the benefits of being verified for their local, regional, and Canadian identities.

We started with local.

We started with local, and we are proud of the retailers and CPG companies whom we work with across Canada to highlight amazing domestic products. We have expanded our expertise to curate transparent and socially relevant product attributes, we are uniquely positioned to tell the whole story behind the products on store shelves.

We’re growing local economies.

We work directly with food businesses to tell the story behind their products and companies. Our software was built to easily manage and analyze local and specialty product listings and labels. Our verification program is ongoing – meaning that every product attribute remains up to date and accurate. We make it easier to source and label based on the factors that matter.

Meet our founder

Meghan Dear, Founder and CEO of Localize

Learn with us.