What Food Innovators Can Learn From Craft Beer Craft brewers make up over 12% of the total beer market in the United States — reaching upwards of 20% market share, estimated at $23.5 billion.[1] Locally marketed food through direct and intermediated channels grossed $4.8 billion in 2008. Albeit growing 4x since the last US census, local food…
Decoding Demand for Local Food – Part 5 (Freshness) In our current series, Localize is exploring the underlying drivers behind local food preferences and the characteristics of local food that are grabbing the attention — and dollars — of consumers. So far, we’ve discussed: How to give consumers what they want when there is no single definition of local,…
Decoding Demand for Local Food – Part 4 (Local Economy) In our current series, Localize is exploring the underlying drivers behind local food preferences and the characteristics of local food that are grabbing the attention — and dollars — of consumers. So far, we’ve discussed: How to give consumers what they want when there is no single definition of…
Food Traceability, Transparency, and Consumer Trust Highlights: > Consumers want to know where the food products they buy are from, what is in them, and how they are made. > Being transparent with customers about the information they care about builds trust and loyalty. > Product innovations to help share your story with consumers…
Decoding Demand for Local Food – Part 3 (Environmental Impact) In our current series, Localize is exploring the underlying drivers behind local food preferences and the characteristics of local food that are grabbing the attention — and dollars — of consumers. So far, we’ve discussed: How to give consumers what they want when there is no single definition of…
Feature: Great Canadian Package Design Firms We’ve had a lot of interest from Localize vendors on how to improve their packaging and package design. Here are just a few great Canadian package design firms that we’ve come across. Slingshot Retail Branding Agency Based in Toronto. Graphos Based in Edmonton. Great Little Box Company Based…
Spotlight on: Lentilicious Lentilicious was created around family, friends and a love for food. This California-owned brand makes pre-packaged lentil meals blended with herbs and spices — perfect for camping, backpacking, or life on the go. Redefining meals-in-a-bag, these dishes are made with simple ingredients sourced from the USA and Canada, do not contain excess salt,…
Decoding Demand for Local Food – Part 2 (Health) In our current series, Localize is exploring the underlying drivers behind local food preferences and the characteristics of local food that are grabbing the attention — and dollars — of consumers. Check out the first post in the series where we discuss: How to give consumers what they want when…