Localize Honored as a Best for the World B Corp In late June of this year I received some wonderful news: Localize would be part of an elite group of mission-driven companies across the world recognized by the B Corp certification as ‘Best for the World Honorees’ for 2017. For the past three months we…
Decoding Demand for Local Food – Part 5 (Freshness) In our current series, Localize is exploring the underlying drivers behind local food preferences and the characteristics of local food that are grabbing the attention — and dollars — of consumers. So far, we’ve discussed: How to give consumers what they want when there is no single definition of local,…
Decoding Demand for Local Food – Part 4 (Local Economy) In our current series, Localize is exploring the underlying drivers behind local food preferences and the characteristics of local food that are grabbing the attention — and dollars — of consumers. So far, we’ve discussed: How to give consumers what they want when there is no single definition of…
Decoding Demand for Local Food – Part 3 (Environmental Impact) In our current series, Localize is exploring the underlying drivers behind local food preferences and the characteristics of local food that are grabbing the attention — and dollars — of consumers. So far, we’ve discussed: How to give consumers what they want when there is no single definition of…
Feature: Great Canadian Package Design Firms We’ve had a lot of interest from Localize vendors on how to improve their packaging and package design. Here are just a few great Canadian package design firms that we’ve come across. Slingshot Retail Branding Agency Based in Toronto. Graphos Based in Edmonton. Great Little Box Company Based…
Decoding Demand for Local Food – Part 2 (Health) In our current series, Localize is exploring the underlying drivers behind local food preferences and the characteristics of local food that are grabbing the attention — and dollars — of consumers. Check out the first post in the series where we discuss: How to give consumers what they want when…
Decoding Demand for Local Food – Part 1 The Good Food Festival this year in Chicago included a moderated panel discussing the definition and merits of ‘local’ food. Panelists had a wide range of opinions on what constitutes a local food product and whether buying local is inherently ‘good.’ For most panelists, the answer is: It…
Decoding Demand for Local Food Trends in consumer preferences come and go, so it is fitting that food makers and retailers that attach their brand to trends that have longevity are able to gain loyal customers and drive sales. There is something particularly compelling about consumer preferences for local food. “Local” has a different…
Sourcing Local: Retail Lessons from Alternative Models Retail Lessons from Food Hubs and Community Suported Agriculture As retailers face pressure from multiple sides to satisfy ever-increasing personalization and individualized shopping needs, there are lessons to be learned from alternative models such as Food Hubs and Community Supported Agriculture. The report examines some of the…
‘Creating’ social mission for food businesses. We’ve written a lot about our B Corp certification, and we are happy to see that companies in all sectors of the economy are beginning to care more about having purpose behind their business, rather than simply maximizing profits for owners and shareholders. In fact, one of the…